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Amplify

Nov 17, 2023

The world of business development demands authenticity, curiosity and adaptability. When comparing the roles of business developers in accounting and legal there are a lot more similarities in their roles than there are differences.

 This entire season of Amplify has focused on the role of the business development...


Nov 17, 2023

When it comes to managing a business developer or a team of business development executives, it’s all about team selling, setting clear expectations and effective pipeline management. 

As we talk all about the business development professional role in accounting firms in this season of Amplify, you aren’t going...


Nov 17, 2023

A thriving business development culture goes beyond just sales—it's about engagement and contribution from everyone in the firm.

In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on building a BD culture that drives growth. Suzanne Reed, chief...


Nov 17, 2023

Fostering collaboration between marketing and business development is the key to success. Conflicting messages can confuse prospects, so you should work toward a "two plus two equals five" approach, harnessing their collective potential. 

In this season of Amplify we’re talking about the role of a business developer...


Nov 17, 2023

Collaboration between business development executives (BDEs) and firm leaders is a recipe for success. The right setup and alignment of objectives are crucial for effective business development efforts.

In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode...