Sep 9, 2019
Lauren Clemmer, executive director of the Association for Accounting Marketing (AAM), and Lee Frederiksen, Ph.D, managing partner at Hinge Research Institute, discuss the findings of the 2019 Marketing Budget Benchmark Study. The bi-annual survey is designed to provide accounting marketing professionals, firm leaders and business developers with the insight needed to determine whether your CPA firm's existing marketing strategy is effective - particularly when compared to the marketing efforts of firms that are similar to yours in size or location.
During this episode of AAMplify!, you will learn:
* How high-growth accounting firms are spending their marketing
dollars.
* What low-growth accounting firms are spending their marketing
budget on.
* How your CPA firm's marketing budget spend might just be a direct
reflection of your firm's growth rate.
To learn more about the 2019 Marketing Budget Study, download the executive summary here -- https://netforum.avectra.com/eweb/shopping/shopping.aspx?site=aam&webcode=shopping&shopsearchcat=merchandise&productcat=resources&prd_key=03364e8b-3303-47b2-b281-990aa1901b62
To download the full report, visit this web page -- https://netforum.avectra.com/eweb/shopping/shopping.aspx?site=aam&webcode=shopping&shopsearchcat=merchandise&productcat=resources&prd_key=916dc85d-f404-4621-8444-88208fe1e275
To learn more about the Association for Accounting Marketing,
visit our website at https://www.accountingmarketing.org.
You can also get free insight that will help you market your
accounting firm, when you visit the association's blog here --
https://www.cpagrowthtrends.com.